Higher Education Portfolio
Georgia Tech: Office of Undergraduate Education
Objective
Create GT’s Office of Undergraduate Education video series to include vertical social media shorts structured to raise awareness of the programs and offerings that support undergraduate students.
The Client
The OUE, a unit of the Office of the Provost, strives to empower undergraduate students to succeed as leaders in progress and service. Its initiatives support students to become accomplished learners who are able to make meaningful connections across academic, professional, and community endeavors.
Project Insights
Close collaboration with the Assistant Director of Communications was invigorating and reassuring, as we worked together to effectively convey all key message points. The Vertical shorts have been enthusiastically received by the GT team, and we are eager to see the upcoming performance metrics.
Morehouse School of Medicine
Objective
Create the animated video series inspired by Daniel Dawes’ book, “The Political Determinants of Health.” Our series not only brings the book’s messaging to life, but promotes its highly-topical details to government, public health, and academic audiences.
The Client
Through his popular book, Daniel Dawes, Director of the Satcher Health Leadership Institute at the Morehouse School of Medicine, reveals how substandard environments, lack of transportation options, poor neighborhoods, and scarcity of healthy food choices lead to our nation’s inferior and flawed social conditions.
Project Insights
Our narratives relied on original drawings and computer-generated imagery, with a result that was so well-received, we’ve been commissioned to extend the storyline of our central character with four additional featurettes.
UGA Terry College of Business
Objective
Generate powerful video messaging promoting Terry’s Management Ph.D. programs and the department’s remarkable success rate.
The Client
Among the highest-ranked of business schools in the United States, UGA’s Terry College of Business is recognized for graduating generations of well-established professionals, as well as an administration well-respected for their pursuits in academia.
Project Insights
Though UGA’s Management Ph.D. programs are spectacularly successful, it was the genuine camaraderie and shared enthusiasms among its faculty that we hope was uniquely evident within the finished video.
Georgia Tech: MILL
Objective
Create promotional videos and social media shorts structured to raise awareness and financial support, in hopes of extending GT’s Materials Innovation and Learning Laboratory into a state-of-the-art resource.
The Client
Georgia Tech’s MILL is a student-run make-and-measure space unlike any other on campus. Progressive and contemporary engineering equipment is made available to students across all disciplines, promoting a hands-on approach to learning that enables scholars to grow and thrive in their fields of choice.
Project Insights
For six years, DSE has produced original video content for and about the Georgia Tech community. In numerous ways, this deliverable for the MILL feels like a culmination of these projects, as we combined enthusiastic declarations from Materials Science & Engineering students with faculty’s fundraising appeals to alumni and benefactors.
Kennesaw State University
Objective
Create a high-energy, uptempo ‘Welcome Back’ video for students returning to Kennesaw State’s Wellstar College of Health and Human Services.
The Client
Kennesaw State University is the third largest university in Georgia, with almost 43,000 students.
Project Insights
We partnered with KSU’s marketing team to produce the promo video reminding students of the many enticing programs WCHHS offers its graduates and undergraduates—including state-of-the-art classrooms, simulation mannequins, prosthetics, and hands-on instruction.
“Telling the story of the health equity movement, and doing so in a captivating and compelling way, is so vital to the cause. There is virtually no one better at doing just that than DSE. They understand the urgency of now and always bring their professional, collaborative, and creative expertise to the march towards a more equitable tomorrow. I highly recommend DSE to anyone looking to exceed expectations!”
Daniel E. Dawes, Executive Director, Satcher Health Leadership Institute at Morehouse School of Medicine